How to Make Your Customers Happy

 We are living in a time where buyers are smarter than they've ever been, we consume information faster, we shop more strategically, and we make buying decisions in new ways. We don't just think about a product we want and then go and buy it, but we do careful research. We compare product prices. 

We find businesses that are offering the best terms and the best deals. The key is for any business to be able to impress their customers because if you're not impressing them, they're not going to buy from you. Did you know that almost all consumers expect to have a consistent experience wherever they are engaging with your brand?

This means that if you're not anticipating people's needs, they're going to go with someone else. For example, if you are selling products but you only offer cash rather than buying a credit card terminal available here, you’re not going to impress them! Sure, people do still carry cash wherever they go, but they also want to have the choice to be able to pay by card. That small decision can make or break your business.You want to be able to make your customers happy and here is how you can do that.

Image source: Pexels

1. Build trust. To build a pattern of trust from the very beginning, you need to use social proof. Testimonials, social media, people buying something that their friends have bought can all help you to build credibility among your target audience. If someone wants to buy a new smartphone, the first thing that they're going to do is check what other people are saying about it. If you can gather reviews from your previous customers, you're going to be able to showcase that you know what you're doing and people will trust those other reviews. A business can say anything they want about their business, but that doesn't mean it's correct. Customer opinions matter.

2. Ask their opinion and listen. If you want to improve your service, then you need to ask your customers about what makes them happiest, and you need to listen to that. It is your responsibility to understand your target audience, but it's also your responsibility to solve their pain points. You can understand your customers and their needs, and if you're wondering how you can do that, then don't make guesses. Ask what they want, listen to what they want, and follow through. It's the simplest way to find out.

3. Personalize your incentives. E-mail is actually 40 times better to help you to gain new customers compared to social media. It's the best way to engage with your audience, especially if you're not spamming them with information. Making sure that you are incentivizing what you are doing via email will help people to connect with you and want to use your business over others. If you personalize your emails, you're going to win your customers and make them feel more confident. 

Disclaimer: This is a collaborative post and may contain affiliate links.