Skip to main content

Modern Beauty Standards: Trends that Shape Our Aesthetic Choices

 Modern beauty standards are like a revolving carousel. They’re always evolving, shifting with the flow of cultural tides, technological advancements, and global conversations around what’s beautiful. They’re not rigid rules — they’re fluid expressions of particular moments in time.


In this post, we’re taking a deep dive into these changing ideals. We’ll walk through the evolution of beauty standards, what’s trending right now, and finally — the ways in which we can feel these changes, both personally and societally.


Image: Adrienn/Pexels

The Evolution of Beauty Standards

Beauty standards are constantly in flux. They evolve and adapt, making what was once chic seem like ancient history. So, what drives these changes? Here are a few factors:


  • Cultural Trends: Different eras place value on different things, so it’s only natural that ideals of beauty change to reflect that.


  • Technological Leaps: From the near-silent screen stars of Hollywood’s silent golden age to Instagram filters, technological leaps often dictate society’s idea of beauty.


  • Economic Influences: Society directs its idea of beauty according to what it embraces economically. Rough economic times spur on simplistic chic while prosperous eras give way to the glitz and glam they’d been deprived of.


  • Health and Wellness Trends: The '80s brought on an aerobics craze that turned the concept of beauty into one that was based on fitness. Today, the beauty concept pendulum swings toward the natural, holistic approach to health and wellness.


Current Trends in Beauty and Fashion

Sashay into the dynamic world of beauty and fashion and you’ll find that some of the most exciting trends don’t stop at looking good—they reflect deeper societal values like inclusivity, wellness and authenticity.


Natural and Minimalist Makeup

The minimalist makeup trend is more about stripping down and paring back than it is about hoarding every nude eyeshadow palette in sight. It is about embracing individuality and owning our flaws. It's a breath of fresh air from complex routines and an overdue celebration of what is beautiful about being real and being ourselves.


Inclusive Beauty

Finally, the beauty industry is peeling its gaze away from a narrow slice of humanity and taking in the whole breathtaking spectrum. This is not just about broadening shade ranges – it's a call to make room for everyone deserving in this great, colorful array of beauty that we each are—regardless of where we come from, what we do, and who we love.


Athleisure and Comfort Wear

More than just a trend, this style is about showing up to look good without compromising on coziness. It's here to show that we value gliding through our days with ease as much as we do with a skip in our step. It gives us a way to have our leggings and silky trench too, and really, isn’t that the way life is—about having it all, beautifully and simply, as we please?


Vintage and Retro Styles

We find our fascination with times past to be very now. Vintage styles draw from a time when the rules of fashion were only beginning to flex their muscles. When you sport a retro style, the timeless classic sits next to your killer new style, as together they scheme to remind you that fabulous is forever and that style transcends time.


Personal Grooming and Self-Care

When the world is constantly in fast forward, personal grooming and self-care are acts of self-love. Here’s how these practices play a huge role in meeting modern beauty standards while keeping you sane.


Routine Practices

A solid beauty routine centers around the basics—clean, moisturize, and protect your skin, each step customized for you.


  • Skincare: A routine that’s made specifically for your skin and keeps it looking its best. Clean, moisturize, and repeat.


  • Hair Care: Finding the right products and routine for your hair type can be life-changing.


  • Hygiene: Bath time can feel like self-care and aromatherapy can easily be added to your routines so daily hygiene starts to feel a lot more luxurious.


Image: George Milton/Pexels

Lifestyle Changes

Keeping up with beauty standards might inspire broader lifestyle adjustments, like a new exercise regimen or wellness practices. For some, considering a weight loss procedure might align with their health and aesthetic goals, representing a step towards aligning their outer appearance with their inner vision of themselves. These changes should prioritize your health and happiness, reflecting a desire to improve yourself on your terms, not just to mirror a trend.


Sustainable Beauty Practices

Sustainable beauty is a move towards choices that work for us and the planet. It involves rethinking what we do as part of our beauty routines, taking into account the environmental impact and choosing sustainable actions and habits.


Eco-Friendly Products

The beauty industry is buzzing with products that are kind to the planet, packed with ethically sourced ingredients and with recycling-friendly packaging. Not only are you pampering yourself as you use these products; but you’ll also be engaging in a little bit of self-care for the planet as well.


Conscious Consumption

Being a conscious consumer when it comes to beauty means a focus on less consumption — buying fewer products and reaching for those with multiple uses — as well as prioritizing brands that offer refill services. Choosing a more minimal approach to beauty means not only less waste but also a more sustainable approach in general.


The Impact of Social Media on Beauty Perceptions

Social media reflects, distorts, and sometimes amplifies our perceptions of beauty. Its impact on our own self-image and our perception of others is as powerful as it is complex — democratizing beauty on the one hand and driving an unhealthy obsession with perfection through retouching on the other. Whether or not we admit it, we’re all walking through a forest of physical ideals and filters with nearly every swipe.


Conclusion

In today’s modern beauty standards, we’re constantly balancing staying true to ourselves while keeping up with the latest trends. Whether it’s switching up our grooming routines or adding a few trends to our closet, getting in sync with the current beauty landscape is one thing – but not at the expense of our individuality or personal wellness.


Disclaimer: This is a collaborative post and may contain affiliate links.

Comments

Popular Posts

Choose the right CBD for your daily routine

Can I ask you a question? Have you heard of the endocannabinoid system? If you thought “no” — You are not alone. Most people have no idea it exists… Yet, your endocannabinoid system (ECS) is a neural network that exists throughout your body and in every organ! Appetite, sleep, immune response, mood and pain are all regulated by your ECS and can become imbalanced. In fact, if you are experiencing issues such as inflammation, tremors, stress, lack of appetite or even pain… Then, it’s very likely that your ECS system is imbalanced. And to put your ECS system back in balance, it is time for you to discover the power of cannabinoids. Today, I hope to make this easier for you… My friends over at Elixinol have an amazing product called 300 mg Cinnamint Hemp Oil Drops Tincture   and  900 mg CBD capsules  that contains full-spectrum, 100% organic hemp cannabinoid extract. And, for a limited time, you can get this product at 15% OFF.  Just make sure to

All Treats, No Tricks Giveaway Hop Ends 10/31/14!

I'm participating in a really cool Halloween giveaway hop!!!  Are you as excited as I am? I sure hope so!  Okay, so for my prize, I will be giving away a $15 Paypal Gift Card! HOW TO WIN All you have to do is enter my free rafflecopter below. Winner must be 18+. Winner will be contacted via email and has 48 hours to respond before a new winner will be chosen. All Tricks, No Treats Giveaway Hop Since I am part of a GIVEAWAY HOP, there are several other bloggers giving away some great prizes too! You can enter one or all of them--you choose however many you want to enter :) Good Luck to you all! Welcome to the first annual "All Treats, No Tricks" Giveaway Hop, brought to you by The Hopping Bloggers & Up All Night Blogging ! We are a group of bloggers that specialize in giveaway hops - so stay with us and you will have many chances to win some amazing prizes! Each blogger participating in this hop has a giveaway with a priz

Five Proven Ways to Fund Your New Business (guest post)

  According to the United States Small Business Administration (SBA) , in 2010, there are 27.9 million small businesses in the US, and of course, they keep growing day-by-day. Finding the money to start up these business ideas in the minds of many is often one of the first and major problems that entrepreneurs face. This step can be very difficult and frustrating, especially when your expectations are not met or looking for funds in the wrong places. Therefore, I will uncover five proven ways to fund your new business.   Self-Financing This way has been proven as a relatively easy way to fund a startup business; however, it comes with a really big risk. You are left hanging if the investment does not pan out. Notwithstanding, this is an attractive option, and it has various paths you can go about it. You can make use of your savings (savings from checking account, family inheritance, or funds lying fallow in an account), use credit cards, selling off personal assets (such as real esta

VoilaVe Triple Action Vitamin C Serum Review

You know how crazy I get when I hear there is another Vitamin C Serum product for me to try out. This one stood out from all the others so far. I was sent a free 1 fl oz bottle of VoilaVe Triple Action Vitamin C Serum for reviewing purposes.  Product Details (as stated by company) Contains 4 kinds of Vitamin C  Pure, undiluted, no fillers, no parabens, no alcohol Vitamin C + Hyaluronic acid Convenient pump top 3 layer protection- outer label, outer wall, and opaque inner bottle holding the serum. This extends the life of the serum. Powerful anti-aging benefits Reduces fine lines, wrinkles, evens out skin tone, brightens dark spots, hyperpigmentation and discoloration, helps clear up acne, shrinks pores and smoothes skin texture No animal testing My Thoughts on This Vitamin C Serum So, I've tried several different Vitamin C Serums but this is my first time using a VoilaVe product. I like the labeling and bottle. I actually thought the bottle looked pr

8 Packing Hacks When Moving

Moving is almost rarely enjoyable. I mean, you have to pack up all your stuff just to unpack it again somewhere else? You eat off of paper plates with plastic utensils for your last week because you know your kitchen takes the most to pack. You shift boxes around for weeks while you try and continue living in your home. It’s just not fun. Certain things can make it more enjoyable or at least easier, however. For instance, if you have found a great apartment for rent center city or similar, then you might find that this takes the sting out somewhat. However, there will still be things you need to bear in mind to ensure that you can do it right. The fun comes on the other end when you get to unpack and decorate somewhere new! Whether you’re moving to a new city, a new apartment, with a significant other, into your first married home…it’s exciting doing something new. Now, to get to the new, and past the terrible process of moving, here are my packing hacks. Label everything! Unless you’